Salem Surround � Orlando, a division of Salem Media group, offers an exceptional opportunity for a seasoned General Sales Manager to lead our radio and digital sales team.
We are seeking an experienced and results-driven General Sales Manager (GSM) to lead our team of audio and digital media sales professionals. The GSM will be responsible for sales and all sales operations, driving revenue growth, and developing strategic plans to maximize market share. This role requires a strong leader with a proven track record in media sales, exceptional team management skills, and a deep understanding of digital and audio advertising solutions.
**This is a SALES position – leading by example and hunting for business.
Responsibilities
Sales Leadership & Strategy:
• Develop and execute a comprehensive sales strategy to drive revenue growth across audio and digital media platforms.
• Establish and achieve sales goals, budgets, and key performance indicators (KPIs).
• Identify new business opportunities and cultivate relationships with clients and agencies.
• Stay ahead of industry trends and implement innovative sales techniques.
Team Management & Development:
• Lead, coach, and motivate a team of sales professionals to exceed revenue targets.
• Recruit, train, and mentor sales staff, ensuring their success through ongoing development.
• Foster a high-performance culture with a focus on accountability, collaboration, and results.
Client & Revenue Growth:
• Maintain and grow relationships with key advertisers, agencies, and partners.
• Oversee the creation of compelling sales presentations and proposals.
• Work closely with marketing and content teams to develop revenue-generating initiatives.
Operational & Financial Management:
• Monitor sales performance, pipeline activity, and market trends to adjust strategies as needed.
• Ensure accurate forecasting, reporting, and budgeting for sales activities.
• Work cross-functionally with programming, promotions, and digital teams to align sales strategies with overall business objectives.
Qualifications
• 5+ years of experience in media sales, with at least 2 years in a leadership role.
• Strong background in radio, audio streaming, digital advertising, and integrated media sales.
• Proven ability to drive revenue growth and exceed sales targets.
• Excellent leadership, coaching, and team-building skills.
• Strong negotiation, presentation, and communication skills.
• Proficiency in CRM tools, analytics, and digital advertising platforms.
Benefits
Why Join Us?
• Competitive salary with uncapped commission and performance bonuses.
• Opportunity to lead a talented sales team in a growing and dynamic media industry.
• A collaborative and innovative work environment with a focus on success.
Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.
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#HP1 #ZR
Salem Media Group is America’s leading radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network, which syndicates talk, news and music programming to approximately 2,000 affiliates; Salem Radio Representatives, a national radio advertising sales force; Salem Web Network, a leading Internet provider of Christian content and online streaming; and Salem Publishing, a leading publisher of Christian themed magazines. Salem owns and operates 99 radio stations, with 61 stations in the nation’s top 25 markets – and 29 in the top 10. Each of our radio properties has a full portfolio of broadcast and digital marketing opportunities.
